logo_acoustic guitar village_pACOUSTIC GUITAR VILLAGE
Full edition inside Cremona Musica International Exhibitions – CREMONA FAIR
29th, 30th SEPTEMBER -1st OCTOBER 2017

Work in progress







A great success for the 2016 ACOUSTIC GUITAR VILLAGE in CREMONA, work in progress for the next edition, 2017 September 29,30-October 1!

acoustic-guitar-village-entranceWe have spent all together three wonderful days, concluded with satisfaction and smiles from every participant: exhibitors, musicians, journalists, experts in the field and us organizers, who had the hard job to not let anyone miss the 18 years history of the Acoustic Guitar Meeting of Sarzana.
We can say today, at the end of this 2016 edition in Cremona, that we definitely reached our goal and that the journey that began in 1998 is continuing without interruption.

It certainly isn’t easy to replace a location like a 15th century fortress, nevertheless the display of stands, the atmosphere, the quality and number of the events taking place, the variety of contacts and exchanges and the deals made were all of high level, as expected in the international fairs of the sector.
Internationality and the further growth of the event are in fact the objectives we are setting for the coming years. The presence of many luthiers as well as big companies such as Martin, Taylor, Collings, Larrivée, Eastman, Lowden, Mayson, Fender, Guild, Lakewood, Acus-sound, Schertler, Bespeco, Shure and all the others, has already added great value to this edition. This without counting the many important attendants passing through the aisles of the exhibition, from owners of said companies to collectors and experts, both American and European, builders and luthiers visiting to see the value of the event in the prospect of participating in the future. We received for instance the compliments of a very interested and pleasantly surprised Amalia Ramirez, who already expressed the will to be present as exhibitor next year in the 2017 edition.

All the stands have actively participated in the success of the event, being gathering points for meetings, lectures and demos of the instruments. How to forget the beautiful and big Martin Guitars stand, which continuously offered high level perfomances and workshops, with the presence of the lovely and talented American musician and Martin ambassador Diane Ponzio.

luthiers-rowSuperb were the instruments exhibited by the many luthiers in the dedicated area “Luthier’s Row”, specially conceived for them, both to reduce the costs and to give them a more reserved and uniform space, which housed artisans ad builders of classical and modern guitars, coming from Italy, Europe and from America. After this year’s experience we are already planning improvements for next year’s edition, like, for instance, soundproof booths to try the instruments undisturbed and the ban of any amplification in that special area.
luthiersThe care and elegance of the stand’s production have definitely contributed to the creation of an ideal atmosphere in which to walk around and closely observe the numerous, beautiful instruments exhibited; a special thanks goes to the Fair of Cremona, to the Management and to its staff, always professional, friendly and ready to solve any possible problem. With this attitude towards work and attention for details we are sure to reach important goals in the future.

italian-bluegrass-meeting_jamThe same care and attention could be noticed in the two outdoors stages just outside the pavilions, which presented themselves to the public with nice visual elements, while dozens of musicians and bands, guitar players as well as other instruments, alternated themselves offering an incessant show for the whole three days, earning the appreciation of the guitar lovers but also of the visitors who had come for the other areas of the fair, dedicated to pianos and violins.







We’d like to conclude this report on the AGV of Cremona 2016 with a special thanks and our most sincere compliments to Marco Ballestri, author of the book “Wandrè, the artist of electric guitar”, and Gianfranco Borghi, historical varnisher of those wonderful guitars-art pieces. Together with other experts’ help and a huge and passionate work they have assembled and curated what many people described as the best Wandrè guitars exhibition ever.

In fact the 10 display cases, full of brightly painted and uniquely designed instruments, have attracted many enthusiasts coming from everywhere to admire a collection for the first time so large, with all the models ever created by the genius luthier from Cavriago, Reggio Emilia.
An unforgettable sight!


entrata-agv_1In the exhibition complex of Cremona, inside Cremona Musica International Exhibitions, from September 29th to October 1st 2017, the ACOUSTIC GUITAR VILLAGE will offer a packed schedule of concerts and events, as well as the extensive exhibition of acoustic, classical and modern guitars and accessories.
Cremona Musica International Exhibitons is the world’s most important event regarding high-level handicraft musical instruments, and it’s the most effective marketplace in the world for contemporary lutherie: a place where artistic and musical culture find an ideal stage to express themselves.
The guitar will have then its dedicated exhibit area, one of great importance and visibility considering its location, at the entrance of the Mondomusica pavilion; a village with the presence of national and international luthiers, small and big companies and distributors of the most prestigious brands, accessories and publishing. Guitar associations, luthiers associations and unions, and formative institutes and schools will also participate in the event.

Our Association, under the coordination of Alessio Ambrosi, will be curating the artistic and organizational direction, guaranteeing as always the utmost professionalism and competence.
True to the successful format of the years in Sarzana, the event will present several concerts and events, right now in the planning process, on the various stages and dedicated areas. The program will include:

Masterclass of lutherie and didactic masterclass of acoustic guitar
Contest “NEW SOUNDS OF ACOUSTIC MUSIC” in memory of Stefano Rosso for acoustic guitarists, guitar-songwriters and emerging acoustic ensemble/bands
Concerts with international artists
Historical Exhibitions
Conferences, workshops, meetings
Demos and showcases

The complete program is on the pages of this website and on

We will be very happy to have you as exhibitors and partecipants in the event!
The typologies of stands inside the Acoustic Guitar Village of Cremona Mondomusica will be three:
-Raw space, available for the creation of a stand of your own liking

-Turnkey booth of 12mq

-A table in the exhibit area denominated “Luthier’s row”

All the info for the exhibitors are on
We have already received the registration of many luthiers and of the most prestigious international guitar companies, that will be displaying all their new creations and latest products.
If you are interested in participating as exhibitor, in proposing initiatives or in receiving information regarding the event, please contact us with an e-mail at o call us at the number +39 0187 626993.

As always, in January 2017 we will visit the NAMM Show in Anaheim, Los Angeles US, and in April the Musikmesse in Frankfurt.
We will be available and happy to meet you there.

Thanks to the many partners and sponsors that make all of this possible and safe travel to all of those who will be coming in Cremona on 2017 September 29th, 30th and October 1st !

Sound & accessories by Acus-sound – Shure by Prase – Bespeco
Partners: Città di Sarzana, Città di Cremona, “Cremona Mondomusica” – Dismamusica – – Accademia di Chitarra “LIZARD”
Magazines: “DismamusicaMagazine”, “Chitarra Acustica”, “Guitar Club”, “Chitarre”, “Strumenti Musicali”, “Suonare News”, “Seicorde”, “Buscadero”, “Il Blues”, “Pagine Musica”, “Big Box”, “Il Manifesto”
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